August 2026 Ad Spend Pacing

Pace vs forecast at current run rate. Meta is live through 2026-08-23; TikTok, Google and Amazon are month-to-date from the Triple Whale Summary page. Last updated 2026-08-24.

Amazon UNDER

-$2,671

projected month-end shortfall (-14.2% pace)

Channel	Spend to date	Days	Run rate/day	Target/day	Projected month	Forecast	Gap vs forecast	Pace
Amazon	$11,936	23	$519	$605	$16,088	$18,759	-$2,671	UNDER -14.2%
Google	$8,179	23	$356	$353	$11,024	$10,948	$76	ON PACE 0.7%
TikTok	$27,866	23	$1,212	$1,097	$37,558	$34,002	$3,557	AHEAD +10.5%
Meta	$21,435	23	$932	$765	$28,891	$23,723	$5,168	AHEAD +21.8%
Total	$69,416				$93,561	$87,431	$6,130

Method: each channel's spend-to-date is converted to a daily run rate and projected across all 31 days of August, then compared to the monthly forecast target. Sources: Marketing P&L (Actuals vs Budget FY26), Total Advertising & Marketing budget column for the month, for targets; TikTok, Google and Amazon spend from the Triple Whale Summary page; Meta pulled live from the ad account. The known TikTok tracking issue (Jun 30 to Jul 3) affects sales and ROAS, not spend.